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Learn from industry leaders.

Three experts. One goal: helping your bike shop thrive in a connected world.

Workshop by bikebook

Jake Fieldsend

Founder

Focusing on “Workshop” — built specifically for the cycling industry to manage jobs, mechanics, and scheduling.

Shopify

Matthias Kleven

Sales Lead

Exploring why Shopify is the gold standard for retail and how it scales with your business.

Visualsoft

Liam Quinn

Director of Innovation

Focusing on the importance of in-store tech, marketing campaigns to boost the bottom line.

What You'll Learn

Three pillars for a modern bike shop.

Practical strategies you can implement the next morning — no fluff, just actionable insight from people who live and breathe cycling retail.

Efficiency

See how Workshop by bikebook manages jobs, mechanics, scheduling & invoicing — purpose-built for the cycling industry, not a generic tool bolted on.

Growth

Discover why Shopify is the gold standard for retail e-commerce and learn how to scale your online sales alongside your physical workshop.

Community

Learn how Visualsoft’s marketing expertise and in-store tech solutions can boost your bottom line with targeted campaigns and better customer engagement.

I chose Shopify & Workshop by bikebook because of the sheer range of features they offer, including detailed inventory management, flexible email marketing, multi-store POS, and an online store. Workshop's integration with Shopify is a dream come true. Creating invoices in Workshop and sending them to Shopify with customer data for payment at the click of a button saves an enormous amount of time. At this point, I cannot imagine using any other platforms to run my business.

TyNice Bike

Register for the Webinar

Free. Live. 09 April 2026 at 7:00 PM BST. You'll receive the Google Meet link via email after registering.